Industry dynamics and challenges ahead

The logistics industry is undergoing a transformation due to digitalization, supply chain integration, and demands for efficiency and sustainability. PT KBN Prima Logistik through the RJPP set a direction to become an international standard logistics solution provider. This change in strategy requires adjustments to the company's identity, including a name change, to align with its future positioning.

Strategic reasons for the name change

PT KBN Prima Logistik is in a strategic transformation phase in line with the direction of the Shareholders to carry out rebranding, especially the change of the company name. This rebranding is intended to strengthen the company's positioning as a trusted, innovative and highly competitive international standard service provider.

This FGD is intended as a means of collecting perspectives, values and aspirations that will become strategic input for PT KBN Prima Logistik in formulating a name change proposal to Shareholders.